Post-structuralist
Hegemony theory (Paulo Freire) - the willingness of one social group to dominate and control other social groups
Cultural studies- in the US- African Americans as the 'generalized other' (Symbolic Interactionism idea)
Think of the cartoon in Bowling for Columbine by Michael Moore- illustrating white America's fear of African Americans throughout history, which continues today (white cop suspecting the black male, etc)
http://www.jahsonic.com/StuartHall.html