Hofstede's Dimensions of Culture



He outlines 5 dimensions of culture:

  1. Power Distance (vs. Equality)

  2. Individualism (vs. Collectivism)

  3. Masculinity (vs. Femininity)

  4. Uncertainty Avoidance (vs. Risk Takers)

  5. Long - Term Orientation (vs. Short Term)


Are cultural differences mellowed out when we join virtual communities?  Do those with high uncertainty avoidance become more likely to take risks?

Do those favoring long-term relationships have a problem with the short-term relationship nature of virtual communities?  Are they more likely to try to find 'friends' made previously in an online virtual environment?